ATA Intriguing Products

8 Jan

After walking for what seemed like 100’s of miles up and down the isles of this years ATA show and looking at 100’s of products, my feet hurt and I’m happy to be home. For those of you who have never had a chance the ATA show, let me break it down for you.

First, it is the largest gathering of archery gear, bowhunting equipment, and designer jeans in the United States. Because this is an “industry” trade show it is not open to the general public. Attendees include archery shop owners, buyers from big box stores, members of the press, archery and hunting companies showcasing their products, hunting “celebrities”, and wannabe hunting celebrities. But once you look past the fog of pony show, there’s a lot of innovation and creativity that is show off for the first time. Some companies spend tens of thousands of dollars on over the top booth spaces, while smaller companies with smaller budgets can sometimes go unnoticed. But once you get past that, there really is some neat stuff. In no order here are a couple companies and products that I found to be intriguing:

InnerLoc Broadheads

I walked by this booth about 10 times before I noticed something different about one of their broadheads. It had a plastic cover on it. I had someone from the booth explain to me that upon impact that the plastic covering breaks off and the broadhead opens. From a first impression and without ever using the product, that’s a pretty unique design feature. Many companies claim that their broadheads  fly exactly like a field point, and from and aerodynamics standpoint this broadhead is streamlined like a field point. After looking at this product two questions popped in to my head. First, how well does head perform on quartering shots? Second, because plastic can be effected by extreme temperatures how well will this head perform in extremely cold conditions? My goal is to get my hand on a couple of these and put them through a couple tests. You can find out more at


What do you think about this concept?

What do you think about this concept?


New Archery Products

The next product I found interesting was also a broadhead. This mechanical was a 3 blade head that with all the blades were concealed within the carbon-fiber housing. Again, claiming to fly just like a field point. But the name “Hammerknocker”, not so sure about that. Take a look at the below:



SpyPoint Trail Camera

From my understanding this is one of the first trail cameras that can completely be powered with solar energy… without an adapter. This is a unique concept, but like every product I looked at this year I had to play devils advocate. How much sun does it need? I have several places where I hunt that are in the bottoms of draws that are heavily shaded. Still a pretty cool idea considering the amount of money I spend on batteries every year.


Solar Power Trail Camera

Solar Power Trail Camera


Upwind Scent Control

I’m not even going to try and explain this product to you, I’ll let you read the link about this sent control item. I listened to their delivery and it did seem a bit different from the other scent control products on the market but when they went in to the details, I’ll be honest… they lost me. Give it a read and let me know what you think?


A new company in the scent control arena.

A new company in the scent control arena.


Exodus Trail Camera

I know what you’re thinking, it’s just another trail camera company. Although I haven’t had a chance to actually use one, it’s the approach this company is taking to selling it’s product that I find intriguing. You won’t find their camera in Cabela’s, Bass Pro, or any other sporting goods store in the country… it’s because they only sell direct to the consumer through their website. Let me explain how this works. For example… if a product cost $50 to make and the company sells it through major retail store, that store will want to make somewhere between 40-50% margin on that product. This drives the retail price of the product up, costing the consumer more money. Selling direct cuts out the middle man and allows a company like Exodus to sell their cameras at lower price compared to similar cameras on the market. Look for this to be a trend in upcoming years not only in in the hunting industry, but in all industries.


Just because it's less money, doesn't mean it's lower in quality.

Just because it’s less money, doesn’t mean it’s lower in quality.


Thanks for taking time to read through this, please keep and eye on more podcasts coming down the line throughout the rest of the year. There will be a lot!

Thanks again,
Dan (DFW)

5 Responses to “ATA Intriguing Products”

  1. Brent January 8, 2016 at 6:29 pm #

    Do you know the price points on the exodus?

  2. Matt Fralen January 8, 2016 at 7:02 pm #

    Dan you missed the best parts of that Exodus Trail Camera! What I found intriguing is that they have a 5 year warranty and if its stolen you they will sell you a new one at 50% off. To me thats pretty revolutionary to the trail cam market.

  3. Tom Wansleben January 10, 2016 at 12:14 am #

    Dan, have you seen any new clothing products or clothing companies that really stood out and how about treestands anything new we should be looking forward too?

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